The First Ritual
Launching 10.01 · — — —
Where fragrance house meets skin science
An exfoliating cleansing scrub built for men who hold themselves to a higher standard.
Most grooming products weren't built for you.
They were built for the average.
Synthetic fillers. Harsh sulfates. Parabens. Plastic that outlives the product inside it. Built cheap, designed to move units, formulated to do just enough.
You're not most men.
Where the ritual begins.
Fine cane sugar and Dead Sea mineral complex. Niacinamide. Sugarcane-derived Squalane. D-Panthenol. A coconut-derived cleanser that builds a dense, creamy lather. The formula is firm enough to hold its shape — take what you need, work it in your hands, and it dissolves clean. No residue. No irritation. No mess.
The Ritual
Three steps. Ninety seconds.
Built for a shower, not a shelf. The full ritual takes less time than your coffee.
Scoop
A two-finger scoop is the full dose. Warm it briefly between wet palms.
Work
Move in slow circles — chest, shoulders, back, arms. Let the grain do the work; pressure is optional.
Rinse
The sugar and minerals dissolve completely. What's left is the scent — and skin that feels finished.
Close the lid. Wipe the rim. The tin outlasts the scrub.
Naturally derived. Zero plastic. Designer-house fragrance.
• Fine cane sugar + Dead Sea mineral complex — exfoliates without tearing
• Shea + Mango butter — conditions deep, absorbs clean
• Niacinamide — helps skin feel stronger, smoother.
• Sugarcane-derived Squalane — absorbs immediately, no residue
• D-Panthenol (Vitamin B5) — conditions and helps restore softness after every use
• Aloe Vera — calms and hydrates the skin it just cleaned
• Rosemary CO2 + Vitamin E — antioxidant protection, formula to skin
• ECOCERT-compliant preservation — no parabens, no synthetic stabilizers
• 15oz matte metal tin — reuse or recycle
Solara Blanc
The day scent.
Solara Blanc opens with bright bergamot and a clean citrus lift — warm, sunlit, effortless. It doesn't linger heavily. It moves with you.
Fine cane sugar and Dead Sea mineral complex dissolve as they work — firm enough to hold between your hands, precise enough to clear without tearing.
Niacinamide supports the look and feel of healthy, even-toned skin — visibly smoother and more refined over time.
Sugarcane-derived Squalane absorbs immediately.
Shea and Mango botanical butters condition without leaving anything behind.
D-Panthenol (Vitamin B5) — conditions and helps restore softness after every use, keeps working after you rinse.
Aloe Vera calms what the exfoliant clears.
Antioxidant protection built in — Rosemary CO2 guards the formula, Vitamin E guards your skin.
No sulfates. No paraffin. No dyes. No synthetic stabilizers. ECOCERT-compliant preservation. Made with naturally derived ingredients.
The formula is dense — scoop what you need, work it between your hands, and it builds into a clean lather. It rinses clear. The scent stays.
The 15oz matte steel tin goes on the shelf and stays there.
Full Ingredient List (INCI, descending order): Sucrose, Maris Sal, Sodium Cocoyl Isethionate, Glyceryl Stearate, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Decyl Glucoside, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Squalane, Aloe Barbadensis Leaf Juice, Glycerin, Parfum, Stearic Acid, Cetyl Alcohol, Simmondsia Chinensis Seed Oil, Niacinamide, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Panthenol, Glyceryl Caprylate, Glyceryl Caprate, Sodium PCA, Tocopherol, Rosmarinus Officinalis Leaf Extract, Sodium Phytate, Citric Acid.
Aurum Noir
The night scent.
Aurum Noir opens with warm amber and a quiet thread of saffron — resinous, grounded, enveloping. It doesn't announce itself. It settles in and stays.
Fine cane sugar and Dead Sea mineral complex dissolve as they work — firm enough to hold between your hands, precise enough to clear without tearing.
Niacinamide supports the look and feel of healthy, even-toned skin — visibly smoother and more refined over time.
Sugarcane-derived Squalane absorbs immediately.
Shea and Mango botanical butters condition without leaving anything behind.
D-Panthenol (Vitamin B5) — conditions and helps restore softness after every use, keeps working after you rinse.
Aloe Vera calms what the exfoliant clears.
Antioxidant protection built in — Rosemary CO2 guards the formula, Vitamin E guards your skin.
No sulfates. No paraffin. No dyes. No synthetic stabilizers. ECOCERT-compliant preservation. Made with naturally derived ingredients.
The formula is dense — scoop what you need, work it between your hands, and it builds into a clean lather. It rinses clear. The scent stays.
The 15oz matte steel tin goes on the shelf and stays there.
Full Ingredient List (INCI, descending order): Sucrose, Maris Sal, Sodium Cocoyl Isethionate, Glyceryl Stearate, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Decyl Glucoside, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Squalane, Aloe Barbadensis Leaf Juice, Glycerin, Parfum, Stearic Acid, Cetyl Alcohol, Simmondsia Chinensis Seed Oil, Niacinamide, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Panthenol, Glyceryl Caprylate, Glyceryl Caprate, Sodium PCA, Tocopherol, Rosmarinus Officinalis Leaf Extract, Sodium Phytate, Citric Acid.
Real Results
What Happens When You Stop Settling
We sent the scrub to men before it had a name on the label. No branding. No positioning. Just the formula, the tin, and a survey.
9.1 out of 10. 57 NPS. 81% said they'd buy it today.
Results from a pre-launch panel of ~50 testers who received complimentary product samples.
The rest said what's below.
"As a mechanic, it's hard to find skin care that doesn't destroy my skin more than the industry I work in. ManSand actually cleans me — and it doesn't feel like punishment."
"As someone with constant redness and irritation/dryness, this scrub allowed me to not only help restore moisture to dry skin, it also exfoliated as advertised and made me smell dang good. 10/10 ManSand."
"The scent is incredibly balanced, fresh and clean without ever becoming overpowering. It lingers softly on the skin long after rinsing, leaving a subtle brightness that feels like a boutique spa treatment."
"From the first use, you can tell it's high quality. It lathers really well, cleans thoroughly, and leaves your skin feeling fresh. The scent is amazing: clean, masculine, and not overpowering. It actually lasts without being too strong. You can tell this is a product made with care and effort. I won't be going back."
Fragrance Collection
two Scents
The Start of the Ritual System
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